Social media has become one of the world’s most utilised aspects of the internet and mobile devices; including Facebook, Twitter and Instagram. This year has seen the up-rise of the new app ‘Snapchat‘. Instant status updates have proven to not be enough in communicating with others, and even with instagram the public seem dissatisfied with its uses. Snapchat allows consumers to take a photo and immediately send it to anyone on their contacts. The images only stay on screen for a matter of seconds but it provides the public with yet another way of presenting their every thought and action of the day.
Don’t get me wrong I have downloaded and enjoyed the app myself, it’s amusing to see some of the bizarre faces my friends and myself can pull, but it’s a very guilty pleasure. I find myself getting annoyed at the constant use of technology in our lives, I miss having a conversation with someone rather than sending faces to each other; it makes me sound very old fashioned but it’s true. The constant fear society has of being left out keeps us downloading these apps and I know I will succumb to the this temptation along with most others.
This ad for Snapchat highlights the benefits of the app, making messages seem more personal and occasionally cheeky. It aims the product at a fairly young generation, aged 16-25, as they are the ones more interested in the latest developments, especially when it comes to smart phones. However, despite its popularity at the moment I don’t have strong beliefs that it will last much longer. The novelty of the app will ware off and soon it will be known just as a craze of 2013.
- Snapchat Fame (michaelamatt.wordpress.com)
- How Snapchat Became The Breakout Consumer Product Of 2013 (soshitech.com)