Harper Collins Executive Chief, Charlie Redmayne has told publishers to ‘take storytelling back from digital rivals.‘ On Thursday he’ll be at a conference talking about how publishers have allowed the digital industry to take over their role of storytelling.
He believes that they can ‘take their space back‘ by making products more available in other medias, such as gaming and apps. One of the most creative industries in the world have faltered after their developments into e-books, they believe that this is far enough into the digital revolution. Are they right? Will publishers survive the oncoming era? I believe that books will always live on but there will be a point in which the companies will suffer from the move into technological story telling. They need to be available to everyone through many different means, providing outlets for not just readers but gamers and those less comfortable in bookshops.
One of the first things Redmayne said when he started at H.C. was ‘I am a book person and I am passionate about books’ but ‘If you haven’t got great books, it doesn’t matter how good you are in digital or marketing, you have nothing’
Jennifer Rankin, writer for the Guardian, has written more on the subject here.